I wanted to make it easier for people to remember how to get the blog, so here is about as simple as it gets. If you type in frankmckenna.com it will take you right to the blog now. Simple. Try it! Oh by the way, I need to thank my brother Patrick for scoring the domain for me years ago – he’s a smart kid that Patrick.
Sunset at the beach in La Jolla. Looking beautiful as always.
Tu’s brother Vinh is in town and we’re putting him to work. This is a typical list of chores that we try to do around the house on a daily basis.
I was talking to my brother Patrick. We were growing increasingly concerned about something and we could not hold it in any longer.
Over the years we had witnessed the slow steady decline of the American French Fry and there was seemingly nothing we could do to stop it. Everywhere we went, we could not find a decent french fry. Where were the good french fries?
Did we really think we could improve the French Fry?
You see, we came from a time when a french fry was a french fry and you dipped it in ketchup, saluted the flag, said your prayers, pledged allegiance to the flag and maybe even joined the Boy Scouts. It was simple.
But over time something changed. Everyone started monkeying with the french fry. Putting this on it. Putting that on it. Cutting the potatoes curiously.
Everyone thought they could improve the french fry with something. But instead of something better, we were only seeing something worse happen – the french fry was being destroyed.
In the Mid 90′s the “Gourmet-ification” of the French Fry Begins
I can’t be sure, when it started but from my recollection the bastardization of the American French Fry began sometime in the mid 90′s.
Maybe it coincided with the emergence of reality TV and all these cooking shows but all of sudden everyone was an expert in improving the french fry. I like to call it the Gourmet-ification of the French Fry.
The Dirty 3 Techniques of Destruction
I call them the Dirty 3. The 3 techniques that were used to improve french fries. These are the dirty and frankly fraudulent ways fries (and we) are being manipulated.
Dirty Technique 1 – Messing with the Cut
This is the simplest but also one of the most destructive. For years there were two basic techniques for fries. The regular cut and the steak cut. Your fast food restaurants would use the regular cut and fancier restaurants would use the heartier steak cut. Both worked. Both were fine.
But then, someone got wise ideas. New crappier cuts were invented in the name of advancement. The Criss-Cross Cut, the ShoeString cut, the curly cut, the wedge.
I am sure each of these techniques have their fans but you can’t imagine my disappointment when I order fries at a restaurant and get one of these new fancy-smancy cuts.
I can’t tell you how disappointed I am with Curly Cut Fries.
Dirty Technique 2 – The Spice
The second dirty dirty technique is the “spice it up”. I do not want your cajun fries. I do not want your Garlic fries. I do not want your Rosemary-infused fries. I do not want your cheese fries. I want a french fry. No spice please.
Why do we do this to our french fries?
Dirty Technique 3 – The Battering
I saved the dirtiest and most dastardly technique for last because it has destroyed more french fries than any other technique- The battering of fries. Yes it actually sounds like a crime, and it is a crime. This is the technique that almost every major fast food chain has adopted starting in 1997.
The battering technique was created to make the fries crispier and last longer so when they wanted to keep them under the hot lamps for longer they could still pass them off to unsuspecting customers. The battering technique is an outright fraud against the American public.
Rallys fries are not only battered but spiced too. What exactly are they hiding under all that?
These 3 dirty techniques have all been growing in popularity over the last 15 years. If you track the progress of the American French Fry in Fast Food you will see an alarming trend.
In 1997 Burger King Begins Destroying the French Fry
During 1997, Burger King changed their french fries. Their improved fries were coated with a layer of potato-based starch, which gave the fries a crisp shell that maintained its texture longer.
The company introduced them as “better tasting than McDonalds” and challenged customers to do a taste test side by side comparison.
Despite failing miserably to improve the fry, and not even coming close to beating McDonalds, Burger King never changed their recipe back, electing to continue with that recipe even until today.
In 2010, Jack in the Box Jacked their Fries Too
In 2010, Jack in the Box jacked their french fries opting out of traditional fries that they had been using for 30 years to the new battered and improved fries coated in batter. What a fiasco.
Jack in the Box really monkeyed with, and destroyed their french fries.
One Year Later, Wendy’s Ruins their French Fries
In 2011 Wendy’s (who arguably that absolute best french fries of any fast-food restaurant) decided to “improve” their french fries by abandoning the traditional steak-cut fries that they had always used in favor of natural cut fries.
There is absolutely nothing American about natural cut fries. I am sure Dave Thomas rolled over in his grave when he saw what the new management team had done to his beloved fries.
“So fresh we leave the skin on.” They say.
In 2013, Burger King nails the coffin shut with a Fry developed by Scientist
The final nail on the coffin for the American French Fry was pounded in by none other than Burger King in October 2013. Claiming that they had perfected the french fry after 10 years of research and development in the lab they introduced the grand-daddy of crappy fries called the “Satisfry”. The Satisfry claimed to have 40% less fat and 30% less calories.
How did they achieve such a thing. The secret was in the creation of a batter which they coat the potato in which absorbs less oil. Goodbye french fry. We’ll miss you.
Burger King was so proud of their fries, they temporarily changed their name to “Fries King”.
The Last and Only Hope
This is not an advertisement. I don’t like everything about McDonalds, but I do think they are the last hope for the American French Fry. Despite changing their oil, they still stick to the original recipe that Ray Kroc introduced over 50 years ago.
While others have rushed to new trends and techniques to improve their fries. McDonalds has maintained the same recipe. No fancy batter, no spices, no spirals, no criss-cross-cut, no shoe strings just pure and simple french fries.