Pacific Mist

Posted on Apr 7, 2016 in photography

April has arrived in San Diego and the misty fog covers the coast each morning.  It’s peaceful this way. No one walks on the beach and you have it yourself.  Just you, the ocean, the fog and birds that occasionally fly by.

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Greetings From San Diego

Posted on Apr 6, 2016 in Travel

The new mural painted in North Park San Diego.  A tribute to America’s Finest City.

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5 Things We Can Learn About Giving Better Presentations from The Donald

Posted on Apr 5, 2016 in Popular

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First off, I do not support Donald Trump for President and I am sure that I never will.  I am totally against Donald Trump as President and think it would be a “disaster” using his own words.

But, in saying that I realized the other day that there are a few things I can learn from him. He has done remarkably in getting so many people to follow him.  There are some things that he does very well and making people feel an emotional response when he speaks is probably one of those things.

The New York Kid

I view Donald Trump as the quintessential New Yorker;  bold, brash and unafraid to express an definitive opinion.   In today’s busy world where people have a limited attention span that type of direct communication can be very effective.  When Donald Trump speaks, people listen.  Whether they like it or not, they listen.

For work, I have to present quite a bit.  Sometimes when I am presenting, I can see people’s eyes glazing over.  That’s when I know I might need to use some Donald Trump techniques to get everyone back on track.

Here are 5 things we can learn from Donald Trump to make our presentations better.

#1 – Keep it Simple Stupid

Donald Trump speaks at a 4th grade level.  His simpleton speak is not my analysis, rather the analysis conducted by speech analyst on all the politicians.  Donald Trump had the lowest grade level of any candidate.

By speaking simply, Donald Trump makes sure his big messages are understood.  Also, by speaking simply he doesn’t leave anybody out of the conversation.

In presentations, if we use simple language, avoid acronyms we can help people focus on our big messages.  After all, you are lucky if people remember 1 or 2 things from your presentation.

Simple Jack Could Even Speak to Horses by Keeping it Simple

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#2 – Repeat your Message, Repeat it Again. (And Again)

There is no one that understands better than Trump that repeating yourself is remarkably effective in getting people to remember your message.  He does it to the extreme and it works so much in his favor. You will never forget what he says because he just keeps saying it.

In presentations, repetition of the same phrase throughout the presentation is very effective.  Pick your theme sentence and say it at least 10 times during your presentation.  It works!

#3  Embellish A Bit for The Sake of The Story

Donald Trump has a great way of throwing a personal story in to many points that he makes.  And he is not afraid of taking it over the top.   When Donald Trump sells steaks he says, “These are the Best Steaks in the World”.  Even though I highly doubt them, I find myself wanting to grill one of those steaks up to try it out.

In presentations, the personal anecdote is very important.  If you are selling something then say it is the best in the world. I do it all the time and find it to be very effective.  “This is the best software we have ever launched and it is changing the way people look at fraud”

Another New Yorker, My Dad was a master at this like Trump.  He used to spin yarns so tall that stories would be unbelievable.  Like when he opened a small insurance company and put a bell on top of the agency saying it had tremendous historical significance.  Fricken brilliant marketing.  True?  Not even close but he got it in the paper!

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#4- Say it Like you Really Believe it

Donald Trump takes people along for the ride.  He says something emphatically and people buy into it.  I don’t actually believe that he believes in most of what he says but he says it like it is the most important thing to him and everyone loves it.

In presentations, if you are passionate about what you are presenting, people will follow you and what you say.  If you act like you could care less or you don’t own what you are presenting people will die of boredom.  I know that I have.

Mexico is going to pay for the Wall!

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#5  Know your Audience

Trump knows what people want to hear.  And then he proceed to tell them exactly what they want to hear.  Now I am not saying that this is right but it has gotten him about 30% of the Americans to respond positively to his story.

What we can take away from this is Trump’s tremendous instinct on tailoring his message to the audience.  Before he goes in to give any speech, he knows the type of people that will be in the room and exactly what they are interested in hearing.

When giving a presentation, I always try to understand who is going to be in the room and what their hot buttons are. If I can tailor my message around what they care about, I know I can generate an emotional response from them and have them listen to what I have to say.

What you want to say, vs what your audience cares about

 Marketing-strategies-digestible-content-tips

 

Thanks for reading!

(Photos from Gage Skidmore, Amanda Ryan)

Having a Baby

Posted on Apr 4, 2016 in Family

We learned some good news recently and ready to share the news with the world.  Tu and I are expecting a baby boy (hopefully sometime in August).

This will be my Mom’s 26th grandchild and Tu’s parents very very first.  What a special day that will be.

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Are Some Photographers Too Grumpy?

Posted on Mar 31, 2016 in Funny, photography

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A few months ago, I published a podcast called The Photographers Conflict which addressed some of the conflicts that photographers seem to have with each other.

I thought I might be the only one who felt this way.  Well that is until this week when I was reading Trey Ratcliff’s blog and he had a little excerpt  about something very similar.  He questioned why photographers appeared to be so grump in this post – Stuck in Customs.

Trey is one of my favorite photographers that just goes out there, explores the world, takes lots of awesome photos and always keeps a really positive attitude – very similar to Scott Kelby, one of my other favorite photographers.

What Trey Had to Say

“Have you noticed there are quite a few photographers that take themselves QUITE seriously? I don’t really hang out with a lot of other photographers… but I was thinking about this in Venice when I was walking around St. Mark’s square and random photographers were everywhere. So many of them were SO serious… walking around and scowling… getting that shot… it’s such a funny thing to me.”

Screen Shot 2016-03-31 at 10.16.25 AM

Even Psychologist Have Noticed It

It seems that it has become such a thing that even psychologist have written about it. I came across an interesting blog that explored the same topic and attempted to answer the question – Why Photographers Behave Badly Online.  It was an interesting article that you can find here – Why Photographers Behave Badly.

The article basically attributes it to a combination of cognitive dissonance  and sour grapes. It occurs when photographers somehow feel wronged by others that they perceive are not as good as themselves or when they feel someone is getting unfair recognition compared to themselves.

I think Trey and others might be on to something here.  This is not an one off event but perhaps a growing trend as the popularity of photography grows and more of us are sharing the world.

Here are 5 things I have noticed recently that make me believe, some photographers are just too grumpy.

1) Photographers don’t seem to smile at each other very much

I must say the overwhelming majority of my interactions with other photographers are super positive. But, I often have the same experience as Trey as well. In fact,  over time, I am finding more negativity creeping in. I’m not sure why.

For example, when I go out taking photos along the beaches here in San Diego, I often go to places where lots of photographers are milling about.

I usually try to make eye contact with them and smile mostly because we are all doing the same thing which is find a nice picture.   Most people that are not photographers often smile back and say something cheery. But pretty universally, I find that other photographers will avoid eye contact all together and make those scowling or serious faces like this is no joke.

The most interesting photographer in the world will not often make eye contact with you, but when he does you are an asshole.

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2) The Harshest Critics of Photographers are other Photographers

I read photography blogs everyday.  Mostly I read F-Stoppers and PetaPixel as they find them to be the most relevant to me.  They are great blogs but I try to avoid scrolling down the comments section to become too discouraged.  No matter what the article is about, I find that there will always be some negativity in the comments.

I will sometimes write guest blogs for PetaPixel on subjects that I think are of general interest. I made the mistake of reading some of the comments that were posted to my first article and got discouraged.   I felt really bad about my writing and my photography.  I can’t say that the comments were not accurate, just that the negative tone made them a bit hard to digest.

My first lesson was to never read the comment section.

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3) Photographers Don’t Seem to Want Other Photographers Around

I was at a wedding a few years ago.  The bride and groom asked me to bring my camera and take some photos for them during the ceremony.

Everything was going great.  I was taking lots of nice shots of the ceremony.  Then all of a sudden this guy wearing 3 cameras, wearing all black, comes up to me and starts getting very hostile.  He said, “make sure you stay out of my shots!”.  Turns out he was the photographer they hired.  He wasn’t the nicest guy in the world but he was determined to shut every other camera in the room off.  He wasn’t nice about it either.

Anyway, I slinked off making sure that I was in the back of the room.  Even though the bride and groom wanted me to take pictures, I felt shamed into staying out of his way.  Every so often he would glare at me to make sure I knew he was was watching me.

Interestingly enough, later that night, I started to take a few pictures of people at tables and he hopped right in front of me and started taking the same ones I was. He was very aggressive. Funny,  but photographers seem to not like other photographers hanging around (particularly at weddings I have noticed!)

Too many photographers can make you feel like you are a rat in a cage

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4) Photographers Get So Competitive They Start Landing Blows

I read a great article by Rob Sheppard that talks about photographers getting very competitive in iconic places as they try to get the best shots for themselves.  You can read the article here – Grumpy or Joyful Photographer.

In his article he shares what his friend told him after returning from a Yosemite – It was a weekend and peak time for fall color, so there were crowds of photographers. It was a photo fest everywhere I went. There were many people at sunset at the bristlecones and Mono Lake, perhaps partly due to Yosemite and Death Valley being closed.

Most of these photographers, especially some clearly in photo workshops, did not seem to be having much fun.  Very grumpy, competitive and soooo anxious to be in the right spot – glad I didn’t have to hang around them much.

I have experienced this, too, both photographer numbers and photographers not seeming to have fun in locations from Yosemite to Arches to Canyonlands National Parks and more. A photographer I know even witnessed fist fights in the Slot Canyons near Page, Arizona.

A Battered Photographer Returns from Yosemite

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5) Some Photographers Get Upset About New Technologies and Change

New technology tends to bring out the grumpy old photographer in all of us.  And so does anytime type of change among quite a few photographers.

When digital cameras came out, some photographers got upset about it because it wasn’t pure photography like film.   See this article on how Technology ruins photography.

When photoshop emerged, some photographers got upset about it because it was altering the image to much and was not pure photography.  See this article on how Photoshop is Ruining Landscape Photography.

When IPhone photography exploded with sharing sites like Instagram, some photographers got upset because they felt like it wasn’t true photography.  See this article on how Instagram is Debasing Photography.

When VSCO, RNI, Alien Skin started releasing preset filters that helped people make their photos look cool, some photographers got upset that it was ruining photography.  See this article on how  Filters make your photography lazy.

These articles make good points, but they are not going to stop the inevitable progress of photography.  Things will get more digital.  Tools will make things easier.  Photography will continue to grow and more people than ever will be participating each and every day.

I think new technology can be threatening and has a way of upsetting people that are stuck in their current ways. In photography, I always think its important to embrace new technologies that help your photos.

The last “real” photographer died 50 years ago, and these were his cameras. 

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Trying to Stay Positive and Out of the Grump Zone

I have to  confess. I am sure there is a little bit of the grumpy photographer in me from time to time.  I sometimes have to avoid myself from taking it all too seriously and to remember that photography is a choice for me and not a job. I guess I have the luxury of not taking it all too seriously.  I have the luxury to make it my hobby.  Not everyone has that so they need to take it more seriously than me.

But, I believe nothing good ever comes out of a negative mindset.  I can’t make my photography candle burn brighter by blowing out someone else’s candle.  I cannot create something good if I am focused on how bad someone else is or how bad their photography is, or why I think I could do it better.

Thanks for Reading!

Trevor and Jayna

Posted on Mar 30, 2016 in photography

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Isabella’s Locks

Posted on Mar 29, 2016 in Family

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